Whether you’re new to web writing, or you’re a professional writer looking to deepen your skills, this book is for you. You’ll learn how to write web copy that addresses your readers’ needs and supports your business goals. Learn from real-world examples and interviews with people who put these ideas into action every day: Kristina Halvorson of Brain Traffic, Tiffani Jones Brown of Pinterest, Randy J. Hunt of Etsy, Gabrielle Blair of Design Mom, Mandy Brown of Editorially, Sarah Richards of GOV.UK, and more. Topics include: • Write marketing copy, interface flows, blog posts, legal policies, and emails • Develop behind-the-scenes documents like mission statements, survey questions, and project briefs • Find your voice and adapt your tone for the situation • Build trust and foster relationships with readers • Make a simple style guide “Writing is a skill that will hugely benefit anyone’s career, and luckily, it’s a skill that anyone can learn. Nicely Said is a wonderful guide to writing clearly and concisely for the audience you’re trying to reach. Whether you’re a professional or just getting started, you’ll find a ton to steal from here.” (—Austin Kleon, author of Steal Like An Artist and Show Your Work! "Between them, Kate and Nicole have written for many of the web's most valuable and respected companies. Their commitment to clarity and kindness is the result of their experience, and it makes them extraordinary teachers." - Erin Kissane, author of The Elements of Content Strategy
A guide to writing clear Web content that addresses readers' needs and supports business goals, including adapting tone for situation, making a simple style guide, and writing marketing copy, interface flows, blog posts, legal policies, and emails.
Kate Kiefer Lee A été écrit sous une forme ou une autre pendant la plus grande partie de sa vie. Vous pouvez trouver autant d'inspiration de Nicely Said Aussi informatif et amusant. Cliquez sur le bouton TÉLÉCHARGER ou Lire en ligne pour obtenir gratuitement le livre de titre $ gratuitement.
Letting Go of the Words
"Learn how to have great conversations through your site or app. Meet your business goals while satisfying your site visitors' needs. Learn how to create useful and usable content from the master - Ginny Redish. Ginny's easy-to-read style will teach you how to plan, organize, write, design, and test your content"--
Paris He Said
Jayne Marks is questioning the choices she has made in the years since college and is struggling to pay her bills in Manhattan when she is given the opportunity to move to Paris with her wealthy lover and benefactor, Laurent Moller, who owns and operates two art galleries, one in New York, the other in Paris. He offers her the time and financial support she needs to begin her career as a painter and also challenges her to see who and what she will become if she meets her artistic potential. Laurent, however, seems to have other women in his life and Jayne, too, has an ex-boyfriend, much closer to her own age, whom she still has feelings for. Bringing Paris gloriously to life, Paris, He Said is a novel about desire, beauty, and its appreciation, and of finding yourself presented with the things you believe you've always wanted, only to wonder where true happiness lies.
The Ministry of Utmost Happiness
LONGLISTED FOR THE MAN BOOKER PRIZE 2017 THE SUNDAY TIMES #1 BESTSELLER and THE NEW YORK TIMES BESTSELLER 'Magnificent - unlike anything I've read in years. An absolutely dazzling, original, and ultimately profound novel... A masterpiece. Very few writers can write with such intense and yet precise emotional intelligence. Arundhati Roy is properly special. We should be grateful to have her among us.' Mirza Waheed, author of The Book of Gold Leaves 'Roy's second novel proves as remarkable as her first' Financial Times 'A great tempest of a novel... which will leave you awed by the heat of its anger and the depth of its compassion' Washington Post The first novel in 20 years from the Booker-prize winning author of The God of Small Things The Ministry of Utmost Happiness takes us on a journey of many years-the story spooling outwards from the cramped neighbourhoods of Old Delhi into the burgeoning new metropolis and beyond, to the Valley of Kashmir and the forests of Central India, where war is peace and peace is war, and where, from time to time, 'normalcy' is declared. Anjum, who used to be Aftab, unrolls a threadbare carpet in a city graveyard that she calls home. A baby appears quite suddenly on a pavement, a little after midnight, in a crib of litter. The enigmatic S. Tilottama is as much of a presence as she is an absence in the lives of the three men who loved her. The Ministry of Utmost Happiness is at once an aching love story and a decisive remonstration. It is told in a whisper, in a shout, through tears and sometimes with a laugh. Its heroes are people who have been broken by the world they live in and then rescued, mended by love-and by hope. For this reason, they are as steely as they are fragile, and they never surrender. This ravishing, magnificent book reinvents what a novel can do and can be. And it demonstrates on every page the miracle of Arundhati Roy's storytelling gifts. 'A novel that demands and rewards the reader's concentration, this is a dazzling return to form' Independent 'This novel is a freedom song. Every page has the stamp of Roy's originality. Such brutality, such beauty' Amitva Kumar, the author of Immigrant, Montana 'Intricately layered and passionate, studded with jokes and with horrors... This is a work of extraordinary intricacy and grace' Prospect Magazine 'Gorgeous, supple, playful... Roy writes with astonishing vividness... Again and again beautiful images refresh our sense of the world' The New York Times Book Review 'A masterpiece. Roy joins Dickens, Naipaul, García Márquez, and Rushdie in her abiding compassion, storytelling magic, and piquant wit. An entrancing, imaginative, and wrenching epic' Booklist starred review
Ask Me Nicely
Veterinarian Sal Kennedy's lost her mojo and is desperate to get it back. In fact, as the anniversary of the tragedy that destroyed her life looms large, she'll do anything to erase the painful memories, including overdoing the tequila and making a pass at the most annoyingly inappropriate man on the planet. Fellow veterinarian Doyle Jackson is her flatmate and her employee and therefore strictly off-limits. Unfortunately, Doyle knows how to bring the goods and make her mojo sit up and beg. Doyle is only too happy to oblige Sal in her hour of need, but then she demands more, and she's perfectly happy playing dirty to get it. He wants more, too—more than just sex, that is, and it's something Sal's not willing to give. But Doyle is in this for the long haul now, and he's prepared to fight even dirtier to get what he wants. Even if that means they both keep losing all their clothes in the process... Each book in the Naughty or Nice series is a standalone, full-length story that can be enjoyed out of order. Series Order: Book #1 No More Mr. Nice Guy Book #2 Ask Me Nicely
This Is Water
Only once did David Foster Wallace give a public talk on his views on life, during a commencement address given in 2005 at Kenyon College. The speech is reprinted for the first time in book form in THIS IS WATER. How does one keep from going through their comfortable, prosperous adult life unconsciously? How do we get ourselves out of the foreground of our thoughts and achieve compassion? The speech captures Wallace's electric intellect as well as his grace in attention to others. After his death, it became a treasured piece of writing reprinted in The Wall Street Journal and the London Times, commented on endlessly in blogs, and emailed from friend to friend. Writing with his one-of-a-kind blend of causal humor, exacting intellect, and practical philosophy, David Foster Wallace probes the challenges of daily living and offers advice that renews us with every reading.
The Better Angels of Our Nature
“If I could give each of you a graduation present, it would be this—the most inspiring book I've ever read." —Bill Gates (May, 2017) Selected by The New York Times Book Review as a Notable Book of the Year The author of The New York Times bestseller The Stuff of Thought offers a controversial history of violence. Faced with the ceaseless stream of news about war, crime, and terrorism, one could easily think we live in the most violent age ever seen. Yet as New York Times bestselling author Steven Pinker shows in this startling and engaging new work, just the opposite is true: violence has been diminishing for millenia and we may be living in the most peaceful time in our species's existence. For most of history, war, slavery, infanticide, child abuse, assassinations, programs, gruesom punishments, deadly quarrels, and genocide were ordinary features of life. But today, Pinker shows (with the help of more than a hundred graphs and maps) all these forms of violence have dwindled and are widely condemned. How has this happened? This groundbreaking book continues Pinker's exploration of the esesnce of human nature, mixing psychology and history to provide a remarkable picture of an increasingly nonviolent world. The key, he explains, is to understand our intrinsic motives--the inner demons that incline us toward violence and the better angels that steer us away--and how changing circumstances have allowed our better angels to prevail. Exploding fatalist myths about humankind's inherent violence and the curse of modernity, this ambitious and provocative book is sure to be hotly debated in living rooms and the Pentagon alike, and will challenge and change the way we think about our society.
My Name Is Lucy Barton
#1 NEW YORK TIMES BESTSELLER • LONGLISTED FOR THE MAN BOOKER PRIZE • A simple hospital visit becomes a portal to the tender relationship between mother and daughter in this extraordinary novel by the Pulitzer Prize–winning author of Olive Kitteridge and The Burgess Boys. NAMED ONE OF THE BEST BOOKS OF THE YEAR BY The Washington Post • The New York Times Book Review • NPR • BookPage • LibraryReads • Minneapolis Star Tribune • St. Louis Post-Dispatch Look for Elizabeth Strout’s highly anticipated new work of fiction, Anything Is Possible, which is available for pre-order now. Lucy Barton is recovering slowly from what should have been a simple operation. Her mother, to whom she hasn’t spoken for many years, comes to see her. Gentle gossip about people from Lucy’s childhood in Amgash, Illinois, seems to reconnect them, but just below the surface lie the tension and longing that have informed every aspect of Lucy’s life: her escape from her troubled family, her desire to become a writer, her marriage, her love for her two daughters. Knitting this powerful narrative together is the brilliant storytelling voice of Lucy herself: keenly observant, deeply human, and truly unforgettable. Praise for My Name Is Lucy Barton “There is not a scintilla of sentimentality in this exquisite novel. Instead, in its careful words and vibrating silences, My Name Is Lucy Barton offers us a rare wealth of emotion, from darkest suffering to—‘I was so happy. Oh, I was happy’—simple joy.”—Claire Messud, The New York Times Book Review “Spectacular . . . Smart and cagey in every way. It is both a book of withholdings and a book of great openness and wisdom. . . . [Strout] is in supreme and magnificent command of this novel at all times.”—Lily King, The Washington Post “A short novel about love, particularly the complicated love between mothers and daughters, but also simpler, more sudden bonds . . . It evokes these connections in a style so spare, so pure and so profound the book almost seems to be a kind of scripture or sutra, if a very down-to-earth and unpretentious one.”—Marion Winik, Newsday “Potent with distilled emotion. Without a hint of self-pity, Strout captures the ache of loneliness we all feel sometimes.”—Time “An aching, illuminating look at mother-daughter devotion.”—People “A quiet, sublimely merciful contemporary novel about love, yearning, and resilience in a family damaged beyond words.”—The Boston Globe “Sensitive, deceptively simple . . . It is Lucy’s gentle honesty, complex relationship with her husband, and nuanced response to her mother’s shortcomings that make this novel so subtly powerful. . . . [It’s] more complex than it first appears, and all the more emotionally persuasive for it.”—San Francisco Chronicle “Strout maps the complex terrain of human relationships by focusing on that which is often unspoken and only implied. . . . A powerful addition to Strout’s body of work.”—The Seattle Times “[Strout] reminds us of the power of our stories—and our ability to transcend our troubled narratives.”—Miami Herald “Magnificent.”—Ann Patchett